To launch I’m A Celebrity in 2025 with a fresh creative hook, we reimagined the show as a 1950s travel campaign. The brief: evoke nostalgia while playfully introducing this year’s jungle adventure. We leaned into period design language - from signage, costume and set styling to motion graphics, camera wipes and VFX, creating a cohesive, stylised world that cut through in a saturated promo environment.
Through the launch and season-long campaign, I'm A Celebrity saw a total of 7.3 million viewers across the season, including 1.2 million total viewers for the grand finale, lifting the timeslot 38% year on year.
Head of Network Design: Karen Song
Art Director: Yan Weng
Design: Yan Weng, Anthony Lianos
VFX: Anthony Lianos, Ben Trahair, Jason Morice
